(A range of buying guides can be found on 1stDibs for those in the market for antique engagement rings, vintage engagement rings or Art Deco engagement rings.) Today, the appeal of vintage engagement rings especially endures with millennials looking for something unconventional to symbolize their love. Diamond sales skyrocketed, and De Beers was successful in ultimately rendering diamonds a must-have for Americans considering popping the question. For women meanwhile, the link between diamonds and the emotional bond of marriage had been solidified. Ayer’s laser-focused print and radio strategy - and later, its “A diamond is forever” tagline - young men across the United States soon became convinced that diamond engagement rings were critical to a successful courtship. Ayer & Son to build an advertising campaign that emphasized a tangible connection between diamonds and romance.Īt the time, diamonds were considered a luxury purchase and people were generally disinterested in them anyway, but with the support of N.W. So they contracted the Philadelphia agency N.W. It’s a reputation that extends to the celebrated engagement rings that have long emerged from his international salons.Īt the end of the Great Depression, De Beers Consolidated Mines had been focusing their marketing efforts on generating consumer demand for diamonds. Beyond that, we could start to talk about Tudor chronographs from the '90s, but then this starts to morph into a different conversation.Often heralded as the “Jeweler to the Stars,” as one of the first to recognize the branding power of lending glitzy pieces of fine jewelry for red-carpet events, Harry Winston is known for his eye for fine gemstones. Many of these watches that fall above our price point can be found cheaper pre-owned. Of course, this all assumes you're strolling into the local AD and want to be something new. We could continue to go up market until we reach the updated Rolex Daytona at $15,100 – but by then we're certainly talking about something else, aren't we? It's also my duty to mention that Habring² makes a hell of a chronograph (and even a split seconds) for under $10k, if you can get your hands on one.Īlso too expensive to mention as competition: IWC's Pilot's 41 Chronograph starts at $7,600 on a strap (the IWC Portugeiser starts at $8,400), while the Zenith El Primero Chronomaster Original starts at $9,500 on a strap. The Navitimer B01 starts at $9,000, while the Premier B09 and the Top Time B01, great comparison in terms of minimal, mid-century design, each start at around $8,000. Breitling uses its manufacturer caliber in a number of its own collections, but they're all a bit too expensive to be reasonable alternatives. I mentioned the Breitling B01 caliber used in the Black Bay Chrono, which is probably the closest competitor to the TH 20-00 from a technical perspective. A general theme here is that TAG has taken plenty of heritage inspiration for the new Glassbox, but hasn't overdone it. It's unlike any of the previous Glassbox dials, but it feels like a modern take on the original retention ring that provided a third dimension to the original Carrera. It's an odd solution to the "problem" posed by the Glassbox design, namely, what to do with all that negative space, but one that absolutely fascinated me all week. This has the effect, particularly when viewed at an angle, of filling up the domed crystal. The dial has a concave shape where the outer scale's markers are placed on the upward-sloped portion of the dial and the numerals sit at the top. The dimensions wear nicely, though not without flaws (more on that in a moment). The lugs are highly polished, while the midcase is brushed on the sides. It has a bezel-less construction, with the glassbox crystal fitted directly into the midcase. The updated TAG Heuer Carrera "Glassbox" has a 39mm diameter, measures 46mm lug-to-lug, and is 14mm thick.
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